Shipley's Proposal Guide is the
standard reference for business development worldwide.
Over 300 pages of detailed advice, processes, hints and tips
on winning business through bids and proposals: from market
strategy, through tender project management, to layout and
writing.
The Proposal Guide is provided
to Shipley workshop attendees, but is also available to
purchase online>.
Contents:
Abbreviations, Action captions, Active/passive voice,
Appendices, BD-CMM, Bid decisions, Capture planning,
Choosing correct words, Cliches, Colour, Compliance and
responsiveness, Cover letters, Customer focus, Daily team
management, Discriminators, Electronic submission, Executive
summary, False subjects, Features advantages and benefits,
Gobbledygook, Grant writing, Graphics, Headings,
International proposals, Jargon, Kickoff meetings, Letter
proposals ... Teaming, Theme statements, Value propositions,
Virtual team management. A total of 62 topics
essential for proposal winning. |