Duration: 1 day
Materials: Participant workbook, Planning Templates,
Shipley Proposal Guide
Who should attend: General Manager, Divisional
Manager, Managing Director, COO, Sales Director
We will show you how leading a
simple but effective approach to tenders can both cut
your costs and improve your bottom line significantly.
Organisations that are committed to this approach can
win two out of three of the tenders they respond
to.
This intensive hands-on
workshop (20% lecture, 30% discussion, 50% simulation
exercise) will deliver real value by allowing you to
learn key lessons which will drive your major proposal
and tender success.
You
will be introduced to some key Shipley tools which will
let you decide which tenders to avoid, and compare your
chances to your competitors.
Winning tenders is largely
about strategy, and we will show you how to lead the
development of a unique strategy for each tender, which
addresses that customer's issues and ties them to your
own organisation's strengths and your competitors'
weaknesses.
You will also learn the
essential elements of an effective value proposition,
that proves to your customer exactly why they must
choose your organisation.
