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Shipley statistics:

 • 82% win rate on pre-RFP engagements

 • We help clients with over $200Bn in bids a year

 • Trained over 30,000 BD professionals

 • Clients include 43 of top 50 Fortune 500

 • Over 900 consultants worldwide

 • Offices in US, UK, Europe and Asia Pacific

 

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    Plan to win: Winning Proposal Strategies workshop  
         
         
   
Duration: 2 days
Materials: Participant workbook, Planning Templates, Shipley Proposal Guide
Who should attend: Sales, Sales Management, Account Management, Sales Support, Proposal Team

Using simulations, discussions, and role-plays, Winning Proposal Strategies participants learn and practice the skills to plan and prepare winning proposals:

Select Winning Proposals. Gain a competitive advantage by understanding how proposals are evaluated and how winners are selected.

Position Your Proposal to Win. Learn a “framework process” to identify resource needs and competitive information necessary for a winning proposal. You will also learn to develop an effective sales strategy built on value to the customer.

Plan Your Proposal. Learn the steps to plan a responsive, compliant proposal by determining the best proposal style, establishing a baseline solution, preparing a proposal outline and compliance checklist, and extending the sales strategy into a proposal strategy.

Prepare Your Proposal. Learn to organize a clear and persuasive response using effective theme statements, headings, visuals, action captions, summaries, and introductions—all focused on customer needs.

Amend Before Submittal. Improve your competitive position by using self- and peer-reviews to amend your proposal. Use best-practices guidelines to reduce rework, rewrites, and waste.

Winning Proposal Strategies is available either on-site (contact us>) or occasionally through our open enrolment public workshops>.

Testimonials

We ask workshop participants who had just completed this workshop how it will contribute to their organisation's mission.  Here is what some of them wrote:

  • "Effective proposals, increase win rates, happier staff"
  • "Efficiency, Effectiveness, Winning!"
  • "Greater emphasis on client's real issue"
  • "Focus on winning work not just tendering"
  • "Better return for sales effort. Better customer focus and tender result."
  • "Improved win rate"

Additional service: Live Bid Mentoring

To ensure successful implementation of Shipley tools and methods, we also provide an additional optional service which supports your staff for a year, helping them internalise and implement key tools that will lift your bottom line.

Details are contained in this PDF file.