Duration:
2 days
Materials: Participant workbook, Planning Templates,
Shipley Proposal Guide
Who should attend: Sales, Sales Management, Account
Management, Sales Support, Proposal Team
Using simulations, discussions,
and role-plays, Winning Proposal Strategies participants
learn and practice the skills to plan and prepare winning
proposals:
Select Winning Proposals. Gain a competitive
advantage by understanding how proposals are evaluated and
how winners are selected.
Position Your Proposal to Win. Learn a “framework
process” to identify resource needs and competitive
information necessary for a winning proposal. You will also
learn to develop an effective sales strategy built on value
to the customer.
Plan Your Proposal. Learn the steps to plan a
responsive, compliant proposal by determining the best
proposal style, establishing a baseline solution, preparing
a proposal outline and compliance checklist, and extending
the sales strategy into a proposal strategy.
Prepare
Your Proposal. Learn to organize a clear and persuasive
response using effective theme statements, headings,
visuals, action captions, summaries, and introductions—all
focused on customer needs.
Amend Before Submittal. Improve your competitive
position by using self- and peer-reviews to amend your
proposal. Use best-practices guidelines to reduce rework,
rewrites, and waste.
Winning
Proposal Strategies is
available either on-site (contact
us>) or occasionally through our open enrolment
public workshops>.
Testimonials
We ask workshop
participants who had just completed this workshop how it
will contribute to their organisation's mission. Here
is what some of them wrote:
-
"Effective proposals, increase win rates, happier staff"
-
"Efficiency, Effectiveness, Winning!"
- "Greater
emphasis on client's real issue"
- "Focus
on winning work not just tendering"
- "Better
return for sales effort. Better customer focus and
tender result."
-
"Improved win rate"
Additional service: Live Bid
Mentoring
To ensure successful
implementation of Shipley tools and methods, we also provide an additional
optional service which supports your staff for a year, helping them internalise
and implement key tools that will lift your bottom line.
Details are contained in
this PDF file.
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